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Potomac State College

Business Subject Guide

Where do you begin when starting your own business?

Click on the tabs below for advice and resources when creating your own startup. 

“When you take risks you learn that there will be times when you succeed and there will be times when you fail, and both are equally important.” - Ellen DeGeneres

 

How do you come up with a successful business idea? It takes a lot of guts and determination...and it helps to have a good idea. The video below shows some practical tips for brainstorming a business idea.

An important step in starting a business is to research your industry. The databases below are great resources for finding reliable, up-to-date industry reports and statistics. 


 


 

Market Research is an essential step to constructing your business plan. You want to know:

  • What is your target market? Where? Who?
  • Who is your competition?
  • What sets your business apart?

The websites and databases linked below can help you find our more about your market. 


 


 


 

Writing a business plan from scratch is easy with the aid of these helpful links:

 

 

Read the Article "How to Write a Business Plan in 10 Steps + Free Template" from Quickbooks. 

 

 


 

The secret to every successful business venture is crafting a winning pitch to your stakeholders and investors. 

According to Harvard Business School Online, the following steps are key to pitching a business idea:

  1. Know who you are pitching.

  2. Consider how you’re presenting yourself, not simply your idea

  3. Tell a story

  4. Cover the details

  5. Show the roadmap

Read more about How to Pitch Your Business Idea.

 

 

Here’s an example of a winning pitch from Montreal’s StartupFest 2017. Watch how the CEO tells a story but also gives details.